Designed for the Ride
25 years of producing the most considered cycling products - but we’re just getting started…
Each and every Altura creation is born out of necessity. A requirement for a product to flawlessly function in a way which encourages you to push yourself further, appreciate greater comfort, travel more safely and relish more of those riding moments which leave you smiling from ear to ear.
With no stone left unturned, we imagine every possible situation each cyclist may find themselves in both on and around the bike. This enables us to foresee where an extra pocket for convenience, an alternative fastening design for improved comfort, a proprietary weave to offer more breathability or better fit or even an entirely radical rethink of what’s currently available, may make all the difference.
Employing advanced technical fabrics and hardware from the most highly regarded and forward thinking manufacturers in the world, we’re not afraid to rewrite the rules of how cycling products should look, behave or feel, all in pursuit of our fundamental goal of delivering unsurpassable cycling apparel, luggage and accessories.
Tried Tested Trusted
We believe in our products and their ability to transform the riding experience. Items which have met Altura’s scrupulous standards for functional design, integrity and innovation receive this stamp of approval - a statement that these products are the best possible solutions our technical, detail oriented and highly experienced development team could conceive.
As a North East, UK based brand which transcends cycling disciplines, rigorous real-world testing throughout a variety of environments is paramount. An ethos we’ve developed since foundation in 1997, we work with a broad assortment of cyclists of all disciplines, from seasoned veterans to enthusiastic newcomers, all of whom provide invaluable critique during the development process. This allows us to verify new Altura creations and provide the guarantee that they qualify as Tried Tested Trusted.