REAL WORLD TESTED

Altura ensures every item it adds to its collection has been rigorously tested out in the real world, living by its motto ‘Tried, Tested and Trusted’. Our new road collection includes classic cold weather apparel such as thermal bib tights and jerseys, along with new lightweight and packable waterproof jackets that come to the rescue when you’re furthest away from home.

To test these items to the limits, we took our riders out into the Yorkshire Dales in the midst of winter and set them off on a route that later this year will see the world’s best battle for the rainbow stripes.