Altura respects the privacy of everyone visiting our website and therefore complies with the requirements of applicable data protection legislation.

Altura is a division of Zyro Limited and this website is owned by Zyro Limited. Zyro Limited is a company registered in England, registration number 3060232 with a registered office at Roundhouse Road, Faverdale Industrial Estate, Darlington, DL3 0UR.

What information is collected about you?

We collect information about you when you register with us or place an order with us.

The type of information we will collect about you when you place an order or register on our website includes:

  • Name
  • Address
  • Phone Number
  • Email address
  • IP address


We also collect information when you voluntarily complete surveys or participate in competitions. Website usage information is collected using cookies.

How will we use the information about you?

We use the information collected for the following purposes:

  • To provide updates regarding the status of your order or enquiry
  • To better understand your needs and learn how we can improve our products and services.
  • To better understand the buying behaviour of our registered users.
  • To email you about new products, promotions or events that we think may be of interest to you.


We will not sell, rent or exchange your personal data with any third party companies or organizations.

All our website financial transactions are handled through our payment services providers, SagePay and PayPal. You can review the provider's privacy policy at and We will share information with our payment services providers only to the extent necessary for the purposes of processing payments you make via our website, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

In processing your order we may also send your details to fraud prevention agencies.

Keeping your information

We’ll only hold on to your information for as long as you are a customer or have provided consent to receive marketing communications.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide marketing communications to you.

Access to your information, correction and unsubscribing

You can check the information that we hold about you, correct information or remove information you think is inaccurate by emailing or by logging in to your account.

All electronic marketing communications sent by Altura will be clearly marked as originating from us and contain an unsubscribe link which will enable you to unsubscribe from our email service and any future marketing communications.

Should you receive an email communication from Altura that is either unsolicited or unwanted and you do not wish to use our unsubscribe function, please email us at and we will make sure that your details are removed from the Altura email marketing database.


To find out more about how the Altura website uses Cookies please visit our Cookie Policy page.

Data security

We are committed to protecting your privacy and have security measures in place to prevent unauthorised access to and disclosure of your personal information

Changes to our Privacy Policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 24 May 2018.


How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you:

  • by email at
  • by telephone on +44 (0) 1325 741321
  • or write to us at our registered office, provided at the top of this privacy policy